2010 September | All Kinds of ATV Parts

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September 30th, 2010 admin No comments

Atv Tail

Price war to escape the high

From the Golden Week this year there are half a month's time, including Haier, BenQ, TCL, including appliance manufacturers have been introducing new products recently. This indicated that the order to enter the "small profit" era of home appliance industry in the "11" usher in a more intense during the holiday warfare.

Heavily R & D and high-end foreign brands spell

"Intelligent", "LCD touch," "dry air wash" function of these rich sense of technology is no longer a foreign home appliance brand patents. After a price war in the whirlpool, the survival of national appliance

Businesses are to the competitiveness of products from the "price" to "science and technology" transfer, but more and more national companies are the product of the tentacles in the past by foreign brands, "proud" of the high-field .

Haier, for example, its latest launch of the "net community" washing machine will not only "water-saving, environmental protection, energy saving," the home in domestic brands of technology as a selling point, even the concept of "intelligent frequency conversion", "SPA drying" , "Double Power" These used to be foreign brands as a "product advantage" of high-tech features. Gome's staff told reporters that the field mention of the past, home appliances, "smart" consumers think the first place, "Siemens"; But now the situation is completely different: "Speaking of high-end products, the domestic consumer response then one or two foreign brands, but high-end appliances are a unique function. "

"In the past most of the focus of domestic electric appliances is price competition, the technology exists the tendency to blindly follow the trend of foreign-funded enterprises, the lack of its own original technology." Appliance stores, a sales manager for TV reporter cited an example of : "In 2005, when Japanese brands made with ultra-thin flat-panel TV to be a selling point, a result, many domestic brands to imitate the policy of this publicity, but the lack of their own ideas."

This, TCL Multimedia, vice president, Han Qing, general manager of China Business Center, says that national household electrical appliance enterprises to break through the field in the high-end, the only way out is to increase research and development efforts, enhance their technical superiority: "In our full high-definition LCD TV H78, for example, the use of natural light technology has been applied in over 100 foreign patents, and thus laid the national household appliances enterprises the right to speak in the international market. "

Detonating high-end flat-panel wars Olympics

As the price of the hundreds of million flat-panel TVs, itself has already been ranked the high-end household appliances. With the approaching 2008 Beijing Olympic Games, a high-end flat ahead of war already opened a curtain. The latest data show that the second quarter of 2007 compared with China's LCD market last year achieved the highest growth of 48%. GOME's sales staff told reporters in the daily sales of flat-panel TV, "watching sports events" has become for consumers to buy flat-panel TVs, especially the large-screen flat-panel television one of the main. "With the Beijing Olympics approaching, many companies including TCL, including dynamic images in product upgrading new technology, hoping to attract sports fans to buy."

Reporter noted that, because sports fans are male, so flat-panel TV manufacturers in the industrial design is more inclined into the male consumer favorite elements: such as BenQ men from the regular use of metal watches and metal shaver inspiration for its LCD TV into the "metal style." The TCL side directly to the "dynamic high-definition" as a selling point, saying the technology could "overcome the high-speed movement of the vague and tailing phenomenon to enhance the experience of watching a sporting event." Previously, due to technical limitations, LCD TV football game in the playback screen usually appears trailing embarrassment.

Analysts pointed out that 2008 will be a crucial year for popular flat-panel television. When the international brands is still adhere to the traditional flat-panel TV in the "color reproduction," "HD Concept" on the issue in terms of time, Haier, TCL, BenQ brand to represent the national appliance has a keen observation on this opportunity, and targeted to provide users with high-end products. From this point, that the domestic appliance companies have shaken off the past, "follow the trend of" the habit of foreign brands began to "Made in China" the first step.

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