Polished Grab
Polished Grab
Grab it with both hands
We are living in a world today where lemonade is made from artificial flavors and furniture polish is made from real lemons. It means we are misallocating the precious resources at our disposal. Right things, if not done at right times might not end up being as fruitful as someone contemplated it to be. One such technology is mobile technology. Mobile communication is growing in leaps and bounds regardless of system of governance. Only last year 1.7 billion people consumed premium data services and content on mobile.
The average response time for an email is 24 hours but for an SMS text message is 5 minutes. This is the single biggest technology advantage that the Obama campaign had over McCain for example in the 2008 elections.
In Japan, all websites are formatted for small screen access. The vast majority of email use in Japan is mobile phone based email (similar to a Blackberry experience). The funny thing is, if you ask a Japanese average consumer. if they would like to use email on a PC, they will look at you with mild amazement, and say that they weren't aware that you could do email also on a PC (and they may ask a follow-up, why would they want to, why would a PC based email be better than what they already have on their phone.
Switzerland based Rinspeed is a car maker whose owners must be big Bond fans. They earlier released a car that could not only float like a boat (many cars have done that) but was also able to dive - like Bond's Lotus Esprite (also seen in Spy Who Loved Me). This is called imaginative manufacturing.
76% of the mobile phone users who are active users of SMS text messaging - 3 billion people on the planet already are active users of SMS text messaging, Think! that is 2.5 times bigger number than the total number of email users.
Here is another example. In 1997 Bond drove a big BMW that had the remote control drive ability, via an Ericsson Smartphone. Now we are a little over a decade after that point, and there is a prototype car that is entirely controlled by a Smartphone. Can you believe it? For people in 1997, it was a fantasy. While the iPhone with the Rinspeed needs to be plugged in, this is also no big jump to turn that into Bluetooth capable and offer the driver the chance to do remote control things with his car too. Now it is only a matter of time.
Most of the times we hold ourselves back due to criticism by others, but we could all take a lesson from the weather. It pays no attention to criticism. If it did then there would be no season at all, at any time!!!!
About the Author
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