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Zee News paints India green today with 60 lakhs trees

Zee News'  "My Earth My Duty" campaign is now creating waves in the country. Where Zee News is all set is all set to paint India green today on 25th August 2010 by planting more than 60 lakh trees. Over 1 crore youth volunteer from various schools/colleges/villages/cities, covering the length and breadth of the country from Shimla to Chennai will lend their hand in this noble venture.

 

In this direction, keeping in mind to update  Zee News digital viewers towards this noble cause, campaign communications specially print and web creative have been designed having Zee News presence on various DTH Platforms mentioning package and Channel no. (Enclosed images).

To target our B2B digital fraternity several Emailers on well known web portals were fired in a span of 2 months with giving information of Zee News Digital presence on various DTH platforms. And today, on the occasion of a nationwide Earth Festival. Advertisement in 3 most renowned newspapers i.e. Hindustan Times, Hindustan (Hindi) and Business Standard, same info has been given to aware reader about the activity. So that they can come, see and participate in Zee News' green campaign.

10,000 posters have been displayed with the same info across India in various Schools and Colleges with the help of NCC & NSS students.

For which Zee News has joined hands with NYKS, NCC, NSS, ETF & CRPF and other organizations. The campaign involves more than 1 crore youth volunteer in planting saplings across the country. Also, through 360 degree communication, we will urge every individual to participate in this drive and become green citizens.

Many of the interactive sessions and collaborative activities related to the campaign are being run on the channel, which in turn will encourage people to interact with us through new media instruments including SMS, e-mails, website etc where Zee News Digital penetration has been integrated.

 

While on the move, stay connected to your world with Zee News and Zee business.

1. Zee News availability on various DTH platforms:

 

1. Dish TV:

Channel No 555

Silver Pack: Rs 125

 

2. Tata Sky:

Channel No: 505

Super value pack: 200

3.Big TV:

Channel No: 408

Diamond Pack: 298

4.Videocon d2h

Channel No – 307

Gold Pack: 150

5. Airtel:

Channel No-276

Mega Pack

2. Zee Business availability on Various DTH Platforms:

 

1. Dish TV

Channel no: 590

Silver Pack: 125

 

2. Tata Sky

Channel No: 506

Super Saver Pack: Rs 275

South Jumbo Pack- Rs 310

3. Big TV

Channel No -481

Diamond pack-298

 

4. Videocon

Channel No: 343

Gold Pack- Rs 298

 

5. Airtel:

Channel No- 286

Mega Pack – 303

 

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